New products going down a storm!

Monday 18 August, 2014

It was several months ago now that the Arthur Wood Joinery Headquarters was the scene of the first of many discussions regarding adding new mouldings to our online collection. Several heated debates followed as the number and type of mouldings were discussed. It was finally decided that our Picture Rail collection was to receive two new designs. Picture Rails are a vital part of our company and have proved very popular. We felt that providing the customers with more choice would be a good way to build on this popularity.

We also decided to add another large one-part architrave moulding to provide more choice for customers who wish to have the impact of a large architrave but do not want to purchase and fit the architrave in two parts.

Once the number and type of moulding had been decided on, it was then a process of fine tuning to develop cutters designed to appeal to our customers. It is at this point of the process when the doubts start to creep in- do we really know our customers? Do we really know what their requirements are? Do we really know what sort of styles they would prefer?

We forged ahead, slightly apprehensive that we were doing the right thing, however we needn't have worried. Within days of the new products going online we were receiving orders for our new products and, indeed, they are proving to be some of the most popular products we have available online.

And what have we learnt from the process? To have the courage of our convictions! There is a good reason that our business has been helping customers for over 150 years- we know what they want!

Take a look at our new Picture rails here  and our new Architrave here  and do please let us have your feedback and thoughts on the products (as well as any other matters!) at

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